Posts in the ‘small business’ Category

Small Business Superstitions and Why They Work

Thursday, May 20th, 2010

Small business superstitions are alive and well at Corpus Christi social media marketing firm Neovia Solutions.

My little social media marketing company in Corpus Christi, Neovia Solutions, is growing up. We’re moving into a bona fide office space on June 1. I went full-time with the business mid-February, and it’s hard for me to believe we’re already here. Aside from the fact we’re growing, I was equally excited about what this meant: I got to outfit the office.

Like all good start-ups, I trekked to Ikea to find the least expensive (yet majorly fashionable) office furniture I could. My little Pontiac Vibe was packed to the brim with cardboard boxes and silver metal legs and accessories – and yet, stuck in the midst of the brown and grey jungle, a little green sprig. Bamboo.

My business partner may beg to differ about the necessity of this little piece of office décor, but I am adamant about it’s luck-creating properties. My mom was raised in Japan, and she always said that bamboo brings luck to the room in which it resides. So what’s the first thing my first business’s first office needs? Bamboo.

And I’m not alone. Matt Egan, who owns the San Antonio SEO company Image Freedom, has a pair of lucky shoes he calls the “signing shoes.” He wears them to all his contract signings. Greenville branding firm Brains On Fire believes it’s a bad omen if a new employee eats alone their first day of work. Ryan Paugh, cofounder of Gen Y networking site Brazen Careerist, carries a bad-energy blocking stone in his pocket.

For some, business superstitions revolve more around about not creating bad luck. Employees at San Antonio Web Design firm Internet Direct think it’s bad juju just to talk about their servers. “We don’t ever speak badly about our servers,” tweeted David Stinemetze. “They somehow always find out and crash on us.”

I don’t actually have any reinforcing proof that bamboo has brought me luck. As a matter of fact, I ended up killing all of my bamboo when I moved in with my boyfriend by accidentally leaving it outside for a few months, unattended. And we’re still pretty lucky in love.

But, I persist in my belief enough to think it’s better to have bamboo in our office than not to have it. And that seems to be the key to understanding why superstitions actually work.

SUPERSTITIONS CREATE PERSISTENCE.

This is due to something psychologists call the partial reinforcement effect. Here’s my Alton Brown-style breakdown of partial reinforcement: Whenever someone does something expecting reinforcement (the thing we think is going to happen as a result of our superstitious activity), and it doesn’t happen, it actually creates a sense of persistence in that person. In other words, we keep doing the superstitious activity believing that reinforcement will occur at some point. Or that the thing we want to happen has come at certain times in the past as a result of this superstitious action, maybe not all the time, but this might be one of those times.

So, why do I think our superstitions are actually good things for business owners and start-ups?

BECAUSE START-UPS REQUIRE PERSISTENCE.

We grind and toil away in our businesses, sometimes 16 hours a day, giving it all our best. Every day we are faced with the possibility of rejection, failure, negative bankrolls, and bad decisions. We’re not superstitious because we need the extra luck more than others – it’s because of that partial reinforcement effect.

The fact that we put on the lucky shoes over and over again means that even though we didn’t sell the last two clients we wore them to, we’re still wearing them. And that’s important because it means that we’re still pitching and we’re still selling. We are persistent in the belief that we will sell again in those lucky shoes. And because we believe it, we’ll keep putting them on and trying. And the trying is what makes them work.

And so, our lucky bamboo awaits it’s permanent home in our new office, to do it’s job: make me go out there every day, believing that today will be the day the bamboo will deliver me luck.

Your touted “workaholism” isn’t a badge of honor

Thursday, July 23rd, 2009

I’m getting a little tired of Gen Y bloggers proudly flouting their “workaholism” in post after post of how they love their jobs, don’t see a need for work/life balance anymore and question whether or not their relationships are holding them back.

Of course, I’m guilty of several of these posts myself.

I remember Ryan Paugh from BrazenCareerist once wondering in a post if he was going to feel embarrassed by something he wrote 10 years later (I couldn’t find the link). His conclusion was that he probably would, and I concur. Even just a year later, I look back at some of my own posts and shake my head. I’ve changed my mind about some of those sanctimonious posts I wrote. (Maybe I’ll change my mind about this sanctimonious post, too at some point.)

There’s nothing like a good round of cancer scares to put things in perspective. As I’ve been forced to relax and let my “workaholism” tendencies fade into the background, I’ve figured out a few things. One is that the stress in my life came from the label I gave myself as a “workaholic.” I have found that I’m not actually working on less projects now, but that my mind has released the “have-to, have-to, have-to” thoughts that kept my mind racing even when I wasn’t working on something.

I’ve also watched my boyfriend run his distribution business over the past few months. He travels 3 hours away to tend his business weekly, aside from his local branch. He has a business in the sense that he’s not freelancing or consulting or designing websites – he has an office manager, employees with health insurance, customers who demand his time, and expenses that would make me cringe. He experiences a kind of daily stress and time demands that we Gen Y I-run-my-personal-brand types can’t imagine. I don’t care how many nights you slept in your office waiting for your start-up site to go live.

So here’s the deal. You’re not a workaholic. And you’re no different from the young-go-getters of the 1980s. (Please watch “Working Girl.” I mean, those people were always on and always “working.” We’re not the first people to discover taking our jobs seriously.)

We’re simply at the work-hard-to-get-ahead life stage. Like I said, we’re not the first. We’re supposed to be working hard right now because later, we’re going to want to take a break. I know, I know. You luuuuuuhhv your job. Great. For now. Later you will find that you luuuuuuuhhv being home to cook dinner for your kids. The other thing is that “getting ahead” looks different today than it did 20 years ago. Our parents worked late hours, took extra projects on, and went to night school to get higher degrees and certifications. We still do all that stuff, just now we’re also tending to our blogs, websites, overall web presence, personal brands, etc.

We don’t have a “life” to balance yet.
We’re in our twenties. We don’t have kids yet (for the most part), and we might have girlfriends or boyfriends, but not the kind of relationships that require time, energy and work to maintain because they simply haven’t become that important or demanding yet. We’re not trying to figure out how to make our 10-year-old marriage last because we see the love of earlier years fading. We don’t have children pulling us away from our “me” time. Jesus, you’ve still got time for the gym. Ask a working mom if she’s got time for that… if she does it’s at 5 a.m. while everyone else is still sleeping. That is what work/life balance is – not trying to schedule time in for a trip to the bar with friends.

We regard our life activities like they are work.
We blog because we love it, and yes, it gets us ahead in our careers, but that’s not why we keep at it. Blogging, networking, going to social media conferences and volunteering for organizations isn’t your job. We do it because in our day and age it is the new softball team. I spoke on a panel at an economic summit this week and I tried to stretch my mind to figure out how this will advance my career. My boyfriend pointed out that I did it because I think its fun. Oh yeah. That’s my LIFE, not my WORK.

We haven’t suffered the consequences of workaholism yet.
You probably haven’t even been burnt out yet, let alone laid off from your first job at a start-up, driven to real addiction, been divorced or suffered stress-related health problems. When you get there, remind me again of how much you OMG luv luv luv your job. Because I want to know if it was worth it. (The only one I haven’t done is divorce. And no, the 80-hour work weeks from the start-up that went under were not worth it. I’d happily give back the crow’s feet those earned me.)

We’re still seeking definition and identity with labels.
I wrote two weeks ago about my struggle to let go of my self-image as a go-getter, a woman on the make, etc. Elysa Rice seconded my “who am I if not a…” idea. We’ve been students forever, and now we’re joining the workforce and struggling with this notion that we need a label. We don’t. It’s a personal revolution in thought that occurs when you realize that you just are and that being a “workaholic” or a rising star or a go-getter is just a label that you try to live up to.

We like to inflate our own self-importance.
I’m really talking to myself as much to anyone else here. I think we inherently have some kind of egoistic tick that makes us trump up our own value. Gen Y doesn’t do this anymore than any other generation… we just have a syndicated platform by which to do it, in my opinion. When I declared myself a workaholic with no respect for this work/life balance nonsense, I was always rushing around in a state of self-importance trying to do everything I “needed” to do. My reality was that when I backed off, nobody suffered as a result of my loss in super-productivity, in fact no one really noticed.

I’m definitely not the oldest of my blogging compadres, but sometimes I feel like my life experiences have aged me a little. I guess there’s a part of me that wants to save my fellow twenty-somethings some of the pain I went through learning things the hard way. But then again, I didn’t listen to the people who tried to warn me. I figured I was different. I was unique. I wasn’t.

But hey, maybe I’m wrong. What do you think – are we really workaholics?

Do Your Job Like It’s Your Business

Sunday, December 28th, 2008

Let me guess: you’re really an entrepreneur at heart; you’re just temporarily stuck in this corporate job, right? One of these days you’re going to bust out of cubicle hell and make a break for the Gen Y holy of holies, owning your own business. And it’s going to be awesome. You’ll be your own boss and you’ll run your company so much cooler than the corporation you’re just biding your time at now. I know. Trust me, I know.

In the meantime, you’re cranking away in front of your PC from 8 a.m. to 6 p.m., fearing layoffs and keeping an impatient eye on the recession economy.

Here’s the thing though: you shouldn’t just be biding your time in your stuffy corporate job. I found in high school and college that the level of my education was entirely up to how much I wanted to learn. I’ve always been one for making the most out of a less-than-ideal situation, and my corporate job is no exception.

I do my job like it’s my own business. I run it like a business, like a separate entity that provides a service to the corporation I work for. I’ve heard it called “innerpreneur” or “interpreneur.” When people ask who I answer to, my boss tells them that I’m like my own little company. Of course, I still answer to him, have to keep regular business hours, only get my allotted 10 vacation days, etc. But he considers me to fairly independent.

Just like in school, I have two options: I can do what’s needed to get by, or I can make the best of it and really learn something useful. Even if you have a lot of built-in structure in your role, you can still take your position and see how to run it like your own company. It’s great practice for when you finally do have your own company, and your superiors will start to be a lot like my parents were when I was in school – they’ll give you more and more freedom as they see you handling it on your own.

What services do you provide?
The most important question you will ask yourself as an entrepreneur is, what am I providing? As an innerpreneur, you need to ask the same question. As a marketing research analyst, I provide accurate, timely research to my clients that is easy-to-understand and useful in their roles.

Who are your “clients”?
As an entrepreneur you will need to determine who your target consumer or client is. In your corporate job, you also have “clients” – those people who consume your services. It might be a certain department or set of departments; it might be your boss. In my corporate role, my “clients” are the advertising departments of four regional branches of our company, as well as smaller clients in other departments.

Have a marketing plan.
By now you’ve certainly been given the advice to “sell yourself” or “toot your own horn.” I never really understood what people meant by that. Was I supposed to run around telling people how wonderful I was at my job? Not quite. I figured this out during the recession when I saw my industry making sweeping layoffs. I knew I needed to sell my position. I set to work selling my services to my clients. I made a list of the services I provided and the benefits to my clients. In other words, I started emailing the managers of the advertising departments and talking directly with the account executives about what I could do to help them do their jobs better.

I do seasonal marketing. I send emails during the holidays (a busy selling period) letting the advertising departments know how I can save them time, and I use the slower periods to extol the virtues of our planning software and my training opportunities. It works. That’s how you sell yourself, and avoid layoffs.

What are your profits and losses?
As the owner of a company, you’re going to get pretty familiar with P&Ls (profits and losses). This is basically a ledger of what’s coming in and what’s going out. I like to think of this process as doing a return on investment (ROI) on my position. Your salary is your “losses” – that’s how much your “business” is spending every year. It’s probably hard to quantify your “profits” – that’s how much you bring in for the company. You probably don’t have a revenue-producing role; it’s most likely more indirect. As a research analyst, I can tie my role to revenue through the research I provide to our advertising department to facilitate sales. Try to think of your position in terms of this. The closer you can tie yourself to revenue, the more secure your job will be.

Are your “clients” satisfied?
Just like I would in my own café (that’s the business I hope to one day own), I check up with my clients to see if they’re satisfied with the services I’m providing. I check in with managers, account executives, my boss, and our corporate offices regularly to see if they’re getting everything they need from me when they need it. I ride out on sales calls periodically to see my product used in the field, and I survey my clients to see what’s missing. I go back to my boss or corporate offices when necessary and/or make adjustments accordingly.

Is there a more efficient way to do this?
One thing we all say we’ll do when we own our companies is cut out all the red tape. If you’re in a publicly traded corporation, there’s only so much you can do (thank you, Sarbane-Oxley) to cut out certain kinds of bureaucracy. But you can eliminate inefficiencies in your role. The four branches I provide services for were running the same report four different ways. I found a way to streamline, and our corporate offices are considering adopting the changes across all 14 branches we own now.

Have a processes manual.
Good god, I do a lot of stuff. I run various weekly, quarterly, twice-yearly and yearly reports. Some need feedback from my “clients” and the rest are run from five different databases. There are processes for running those reports, training new executives, organizing research studies, cleaning up databases, updating research slides, ad nauseum. There’s no way I can keep all that straight in my head. And what happens if I get promoted, laid off, hit by a bus, or move to another company? I’ll have to spend my last two weeks trying to do a brain dump the size of a small country. So, I keep a processes manual. I record how I run this or that report, what it’s used for, who needs it, how often, etc. I also keep track of the flow of these processes. How do the requests for services come in, to whom do they travel when they are completed?

Have job descriptions.
If you’re thinking of running your own show one day, you’ll need to read “E-Myth Revisited.” In it Michael Gerber talks about how even if you’re a one-man show for a while, one day you don’t want to be. You will play a nominal role in your company (if you so choose), watching it run like a well-oiled machine from a distance. It will be a thing of beauty. He recommends that you create roles for your company – a VP of marketing, production, and sales; managers; produc
ers; etc. where applicable. The idea is that even though your name is penciled into all those roles now, later it won’t be. So, I did that with my job. I came up with job descriptions for the different hats I wear, the various services I provide. Sure, they won’t grow like a business would; one person will probably do all those jobs in this position, but I know how to describe every job I do. And my bosses and predecessors will know as well.

What are your hours of operation?
Yeah, I know. You probably don’t have a lot of control over this. However, you might have more than you think if you start thinking about it. It makes sense for my “business” to be open from 8 a.m. to 5 p.m. or 9 a.m. to 6 p.m. because that is when my “clients” need my services. That’s when they expect me to be open for business, so those are my hours. If I could legitimately tell my boss that different hours of operation would be better, say because I’m now dealing with outsourcing to India, he would probably give me a fair hearing because everything I’ve done until now has shown that I have buy-in with my “business.”

Photo by ballgame68 via Flickr.

My life coach rocks

Monday, October 6th, 2008

I believe that everyone ought to have a personal board of directors in their life… especially in your 20s. I’m only six years into this (thank god it’s halfway over!), but figuring out finances, romances, career aspirations, and general living sense eludes me from time to time. I seem to bump along fine for a few months, then WHAM! I get something that completely throws me off-kilter. I was just entering shaky ground when I met Jenny Ferry, a life coach.

Now, Jenny and I have never actually met, but I can imagine exactly how she would be from our phone and email interaction. Her warmth actually radiates in every hello via phone and every earnest closing of an email. Not many people can pull off that kind of emotion with sincerity, in this skeptic’s book.

Jenny specializes in helping twenty-something women find direction in whatever it is their having trouble with. We started by identifying what that might be for me. Just picking one or two things to work on was a challenge in and of its self. I believe my words were, “Ugh. Where do I start??” I was working two jobs, running my small business and writing this blog. I was in a new relationship and I was training for a half-marathon. I was just about to freak out.

I took a quick diagnostic survey. The career portion practically leapt off the page at us. That was definitely where we needed to start. Then there was this “fun” category. Fun? What’s that? Work is fun, I said. Heh. We were still going to work on it. “We’ll just sprinkle it in,” Jenny said. I could go along with that.

We tackled my four jobs first. I told her I felt like I had the ability to do all of these really great things, but I didn’t know how to pick just one, or even two to pursue. She helped me break it down and get it on paper. Once we did some simple evaluation and took a look at it, I was blown away. Right there, in black and white, I could see what was most important to me out of my four “jobs.” Blogging was by far and away my number one passion. It was followed closely by my marketing job, then came the café (which lost major points in the income category), and trailing abysmally behind was the one I was putting the most effort into – my IT company. According to that sheet of paper, it was my least favorite thing to do. And I had to agree.

“What can we take off your plate?” Jenny asked. Jenny always asks the hard questions. I drew my breath in sharply and deeply. Hearing me, she said, “Why don’t you spend some time on this one. Let me know what you come up with.” I talked over it with friends, and I thought about it. I looked at that sheet of paper and my decision was clear. I’ve since put the company on indefinite hold. I still have one client who doesn’t require much attention at the moment, but no efforts are being made to attract new ones. I’ve been able to concentrate on my blog more and to scale back my hours at the café so that it’s less work and more just-for-fun.

Jenny challenges me to step outside my boundaries in order to pursue what I want. At her suggestion, I have: asked for my hours to be changed at work, found a mentor at the corporate level, taken a relaxing bath, and have begun researching business schools for my MBA. I didn’t even know I wanted to get an MBA before I started working with Jenny. I was afraid to say that I want the thing that everyone says I don’t need.

One major exercise we did was crafting my life purpose statement. This single sentence would be a tuning fork for my entire life that I could use at any point to see if I was “in tune” with what I felt my life’s purpose was. I was definitely skeptical. After all, I’ve spent at least 14 years trying to find my purpose in life. I was a philosophy major, for crying out loud. In one hour, I’m going to find my life purpose. Yeah, right.

Yeah, right! My life purpose statement kicks some major ass. It is Holly with a capital H. I can go through my week knocking that tuning fork and know pretty much whether or not I’m lined up with my life’s purpose. It soothes me, it invigorates me, but most importantly, it reminds me of who I am and who I want to be. A life purpose statement is really personal, so I’m not going to share it here. You’ll just have to become friends with me and ask.

What Jenny does as a life coach is help define my goal and bring it into focus. We find my obstacles, which are usually my own limits, and then she promptly challenges me to knock them down. She does this with warmth, passion, enthusiasm and empathy. If we were in the same town, I have no doubt every meeting would end with a squeeze. But the woman will make you work – trust me. And in that work, you find yourself. You find these amazing little gems (courage, confidence, self-awareness) that were already inside of you, but you just didn’t know how to access.

I feel more in tune with myself and with my goals, and I feel more confident in the path I’m taking to achieve them. So often my 20s have felt like blindly groping for I-don’t-know-what in a black room. Jenny helps me shed a little light on what I’m looking for and how to grab it.

Looking foolish along the way

Tuesday, August 19th, 2008


Eating crow: humiliation by admitting wrongness or having been proven wrong after taking a strong position

Eat humble pie: to apologize and face humiliation for a serious error

I’m not sure either of these describes exactly how I feel, but they come close. I had a particularly, and unexpectedly, emotional day. Around noon, I learned that a friend’s sister overdosed last night. I didn’t know the sister, but this recovering alcoholic can tell you that there is something about hearing that this disease has claimed another person that shakes you at your core. I believe it was that shaken state that allowed everything to bubble up to the surface.

I can’t write list posts or tell you how to get through your first day of work or even how to make more room in your life for love. The only real thing I have to offer is a candid view of the way I live my life, and to be as achingly honest about it as possible. And I’ve been wrong. About several things.

It started innocently enough. I stopped by Old Navy on my way home from work to pick up a pair of pajama shorts since it’s become clear to me that Date #4 will not take the hint and leave behind the necessary boyfriend boxers I would prefer to sleep in. While there, I decided to be a good auntie to my cousin’s 1-year-old daughter and pick up a few cute little things. I dumped it all on the bed when I got home, changed into my new shorts (ah…) and stared at the clothes. They were so cute, so little, and I couldn’t wait to see her in them. A feeling started to come up… and I shoved it back down.

All day, I’d been shoving it back down.

The loss of my friend’s sister stirred up my still-raw emotions over the loss of my friend Maureen back in March. I shoved it back down. Date #4 not being able to spend his birthday weekend with me stirred up feelings of jealousy, resentment and fear. I shoved it back down. As I stared down at the little girl’s clothes, it stirred up emotions of something I’d lost years ago, and I shoved that down too.

But it wouldn’t stay down.

As I tried to finish going about my night (I needed to blog, get my work and running clothes ready, make some concrete business decisions…), it just wouldn’t stay down. Something wasn’t right. It’s been this way for a few months but I couldn’t put my finger on it. I thought it was maybe my sinuses, maybe not exercising, not having my work and life balanced just the right way or not doing the right kind of work. I searched, all the while shooing away this nagging feeling that I wasn’t working something important out. Shoved it down.

It came up. All at once.

I miss Maureen and her death has affected me. I can’t ignore that. I don’t want to feel that pain because it is so very strong. I am missing a friend, a person who totally got me, who gave to me and took from me, to whom I told “I love you” every time we said goodbye. I wasn’t dealing with those feelings, that grief. I ignored it.

What I really want when I imagine a good, fine life for myself is to own my own café, just as I envisioned it in December, an airy cozy shop full of funky vintage furniture, good coffee and an owner (me!) who knows everybody. I would be in a cool town, maybe not too big but too small. Somehow I got the notion into my head that it just wasn’t grand enough a business for a smarty-pants like me. So I shelved it, said it was best left for retirement.

The most startling realization to you, my readers, might be what else I see in this picture. As I run my own successful café, I very clearly see children running around my shop. I want children. Three years ago, I was an alcohol who could not bring myself to bring a child into my world. That experience has been far more impacting than I ever thought, and fear has driven me in that regard.

I realize now that when it comes to the emotional things in my life, it’s going to take much longer to heal than I thought. It wouldn’t say much about my friendship with Maureen if I weren’t still moved to tears a mere five months later. I am. It wouldn’t be treating my disease with enough respect to think that the choices I made years ago because of my drinking would just go away on their own. They haven’t.

As to my business choices, I think I simply veered off course looking for something perhaps a little more glamorous, a little more grand than my simple dream of owning my own coffee shop. But now that I’m back there, it’s like a warm blanket, familiar and just right.

In some respects, I’m back where I was in December, which isn’t necessarily bad. I feel a little sheepish, a little humbled admitting that my ego inflated as I attempted to fluff myself up to meet these grand ideas. I don’t always know what I’m doing. I thought I was just putting on a brave face. When I put a brave face on, I only fool myself. And fool myself, I did.

Life is a tricky thing. I’m skeptical of anyone who says they’ve got it all figured out. Especially in these early years, as we try to form ideas of who we want to be and how we can become those people, certainly we’ll look a little foolish along the way. I guess I’m just happy to be trying.

Career buffet: Good at a lot, but great at nothing

Wednesday, August 13th, 2008

I’ve been cursed my whole life with being both right- and left-brained. Not a lot of people can go from designing a new website to working with raw demographic data tables for an unrelated project. I loved logic and trig while being a total art kid in high school. In college, I double-majored in philosophy and art, though I have to admit I could see no use for aesthetic theory – I couldn’t handle philosophy of art.

Thus far, it’s been really useful in my career. When I worked at a non-profit start-up straight out of college, I needed to wear a lot of hats. I recruited, I mentored, I edited news articles, I did research, I designed web pages, I coded, and I took bids on jobs. I had to be able to turn my attention from page design one moment to researching interviewees the next. As a marketing research analyst in a small department, part of the job description was that the candidate should be able to turn on a dime, and I do, from logo design to demographics mapping.

However, I’ve recently realized that my wonderful little gift is also my curse. There are a lot of things I’m good at. I’m not being an egoist; I’m really pretty good at all sorts of stuff. I like trying new things, and enthusiasm will take you far. I’ve been a DJ at a radio station and a nightclub, artist, barista, magazine editor, proofreader, new media director, special events coordinator, bartender, research analyst, blogger, IT consultant. At some point, I was even a pre-med major. I’ve rock-climbed, knitted, done ethnic cooking, trained for marathons, played softball, volleyball and soccer, been a vegetarian, and done some motivational speaking.

The problem? I’m all over the place.

When recently thinking about my career, I realized that I had no specialty. I’ve always had to twist my résumé credentials to fit the requirements (philosophy degree = critical thinking skills + analytical skills + thesis research = market researcher!). Don’t get me a wrong – I’m a great hire. However, I’d really like to be great at something.

I’d like to be great at something.

Not just good. Not okay. Not just ‘oh, yeah, I did that, too.’

I look at the people I admire, and they are either the giants of their fields or they’ve got a particular niche cornered. I’d like to really have my head wrapped around something, not just have a surface understanding or street knowledge about it. I’m tired of being OK at a lot of things.

I’m ready to be great at something. And not just to be Great, but to put the work into it to really understand it, to be an authority on it. When I was a philosophy major, I dreamed of being the Heidegger scholar studied enough to get a glimpse of his unpublished, untranslated papers tucked away in a small German library. As a new media director, I dreamed of taking our little start-up site nationwide, even global.

Now, I dream other dreams… dreams of a research analyst (believe it or not), dreams of a blogger, dreams of an entrepreneur. There are so many things I could do though; how do I choose? How do you know which one you have the potential to be great at?

This is part one in a two-part series.

Hold me… accountable, that is

Friday, July 25th, 2008

In an earlier post, I announced that I would begin a new accountability regime: posting my goals and my progress toward them to this blog once a month. Several of you, both readers and fellow bloggers, expressed interest in doing the same. I’m inviting everyone to participate who would like to post something similar on their blogs. Email me your blog entries and I’ll post them links to them here as well.

Without any further ado, I give you my first Hold Me Accountable post.

Physical
This is probably the area where I’ve lost the most steam as of late. It is also the one that I would like to get back on track with the most. When I treat my body well, it treats me well. Everything else runs so much more smoothly in my life when I feel good physically. There are three components to my physical goals: exercise, diet and overall health.

Exercise
I took up running in late December last year. I put running down around the beginning of May. I had been training for a relay marathon and once it was over, so was the training. I need a goal in order to stay motivated in my running, even though I love it. I know I’m going to feel good after a run (phenomenal, actually), but the motivation I need is when I really don’t feel like waking up early and lacing up my shoes. So, I’m going to sign up for a half-marathon. I’m confident I can do it if I start training now. I’ll do short runs on Mondays, hard runs on Wednesdays, cross-train on Saturdays and long runs on Sundays.
Goals: Sign up for half-marathon in October; beginning training schedule.

Diet
I don’t mean diet in the sense that I’m trying to lose weight. I’m not. I simply want to give my body good fuel, not crap. The main threat to my diet is the vending machines at work. If I forget (or am too lazy) to make my lunch, I’m known to eat a lunch of chips and soda. Blech. I’ve already begun to make dinner at night and bring leftovers to work. Note: This helps financial goals as well – double-plus bonus! I’m also really bad about keeping my refrigerator at home stocked. When it’s full, not only do I eat better and save money on eating out, but it gives me an odd sense of fulfillment. Hmm.
Goals: Cut out soda, vending machine snacks; bring healthy lunches and snacks to work; keep home fridge stocked.

Health
You’ve heard me complain about my sinus infections ad nauseum, I know. I bought a neti pot (for nasal irrigation) because I heard from many, many sources that it works wonders. I’ve been too chicken to try it, even though I feel confident it will help. I’ve been battling some serious fatigue, probably due to sinus infections and not exercising, which is added incentive for the workout routine. Finally, it’s been about 3 years (!) since I’ve been to the dentist. Yikes.
Goals: Use neti pot three times a week for one month; see dentist.

Relationships
My biggest issue with my relationships right now is that I’m spending an awful lot of time with a certain someone instead of spending some time with myself, my friends and my family. This was fine and well in the budding stages of the relationship, but now that things have settled down a bit I desperately need to hook back up with my friends and fam.
Goals: Hang out with my three best friends for some serious QT at least once this month; visit my aunt and my grandmother.

Career
For now, thing seem to be going really well with my 8-5 job. I’m relatively focused and my recent annual performance evaluation was stellar (including a raise!). Guess where nothing is happening? That’s right – my business. uSavvy, my IT consultancy, has one client, no actual tax ID number, nothing, plus a website that’s just sitting there, all designed and hosted and not actually up. Include my blog in here, and I haven’t been posting as regularly as I would like, which is about 3-4 times per week.
Goals: Obtain tax ID number and sole proprietor status; open bank account; finish site buildout and get online; buy business cards; write business plan; blog 3-4 times per week.

Financial
I have two areas I’m currently working on financially. I’ve got terrible credit (hey, I drank heavily during those pivotal post-college years), and practically no savings… OK, no savings if you aren’t counting that $50 in my ING Orange savings account. I started the ball rolling on this one yesterday though. My pay increase will show up in my next paycheck and instead of rejoicing at the extra money, I already set up an autodraft for the increase amount to pay down my credit card. I also have an autodraft set up for a student loan I am rehabilitating, as well as one for $50 per paycheck to my savings account. Once the credit card is paid down, I will up my savings autodraft to include the amount from the pay increase. The problem with my savings account is that I almost always tap into it. I’m a little more solid financially right now, so my goal is not to do that.
Goals: Pay off credit card in 2.5 months; continue savings without touching it.

Spirituality
I don’t talk about my spirituality very much on this blog, even though it’s a big part of my life. The truth is that I’ve been a little disappointed in my spirituality lately… or my lack thereof. I’m not a churchgoer, that’s just not for me. However, I do pray and meditate. I include my sobriety as part of this picture because the way I stay sober is to work a spiritual program. I go to three or four 12-step meetings every week, but I’d like to start branching out a little more into more groups besides my home group, particularly to this one young people’s group. I’d also like to try to meditate in the mornings, even if it’s just for a short time period.
Goals: Attend one non-home group 12-step meeting per week; meditate twice a week.

General
Finally, this part relates to my overall life goals, mood and emotions. I’d say lately I’ve been in a funk. Definitely in a funk. It’s not enough for me to focus on my short-term goals, so I need to keep my long-term goals on the burners, too. I really would like to move to a larger city. I would like to either advance to the next level of my career in research or I would like to take my business full-time. I would like to be a less selfish person on a day-to-day basis. The other day I realized at the end of the day that I was the only person I had thought about all day. That sucks. And I’m guessing that it probably also makes me a pretty obnoxious person to deal with.
Goal
s:
Mostly just to keep my larger life goals top-of-mind; try to think of other people and how I affect them throughout my day.

I will keep you all up-to-date with my progress on a monthly basis, at the very least. I hope that some of you will jump in and participate. It would be really great to have a community of people who are all holding each other accountable, encouraging one another and learning what works and what doesn’t in real time, wouldn’t it?

Related articles:
Got goals? Hold yourself accountable
How baby steps became a huge deal
Stand up and be accounted
How I change my habits

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Finding Your Primary Aim Becomes Critical When Taking On a Partner

Wednesday, July 9th, 2008

When I first decided that I wanted to have my own company, someone recommended that I pick up a copy of “E-Myth Revisited” by Michael Gerber. That book has had an indelible impact on my life and the way I approach my business.

Last month I asked a colleague who I have collaborated with often if he would like to come on board my little company as a partner. The decision to start a business was a big one for me, and I’m very passionate about it. I know that sacrifices will have to be made, relationships may become strained, and free time might become non-existent. These are all things I am willing to take on for my business.

So when approaching my potential partner, I needed for both of us to be sure that this would be a good fit. He understands the role he would be taking on, and the responsibilities that go along with it. The thing that most people don’t realize is that this is like a marriage. You have to make sure that you’re compatible and that you want the same things for your future.

I turned to “E-Myth” for help. Gerber emphasizes the need for all business owners to first clarify what their primary aim is. Part of the reason so many people start their own businesses is so that they can live the life they want. It’s important to sit down and intentionally design the life you want to lead. Once your purpose and mission is clear, then you can start to build a company that will help you accomplish that life.

These are the questions Gerber says you need to answer:

1. What do I wish my life to look like?
2. How do I wish my life to be on a day-to-day basis?
3. What would I like to be able to say I truly know in my life, about my life?
4. How would I like to be with other people in my life – my family, my friends, my business associates, my customers, my employees, my community?
5. How would I like people to think about me?
6. What would I like to be doing two years from now? Ten years from now? Twenty years from now? When my life comes to a close?
7. What specifically would I like to learn during my life – spiritually, physically, financially, technically, intellectually? About relationships?
8. How much money will I need to do the things I wish to do? By when will I need it?

I have already answered the questions, and now my potential partner is working on them. When he finishes, we’ll share our answers with each other. Based on that, we’ll be able to see what each other want for the future, and whether or not this company will be a vehicle for both of us to those lives.

By the way, I recommend these questions to anyone searching for purpose in his or her life or for clarification thereof, whether starting a business or not.

A Simple Productivity Method That Yields Results

Sunday, May 11th, 2008

In just six months, I have managed to achieve a lot of things in my life, major changes that probably should have taken years to accomplish. Here are just a few: I started a small business that is likely to support me entirely within the next six months, created a blog that is syndicated to two other sites and hit 3,000 unique visitors within two months of founding, lost 20 lbs, reduced my debt and was nominated employee of the month at my company.

A lot of people ask me how I do it; how do I keep up with it all? After all, a full-time job, a part-time job, a company to run and an advice site to publish take up a lot of time and energy.

I will share with you my simple productivity method. I say that it is simple, because it is. However, it is not easy. There is a vast difference. I guarantee that using this method will change your life if employed daily.

Put one foot in front of the other. Take one step at time.

Perhaps I should elaborate. See, first you take a step. If your goal is to start your own business, that step might be to obtain a tax ID as a sole proprietor. If your goal is to lose weight, you switch out your breakfast burrito with an apple and a smoothie. If your goal is to start a website, you purchase the domain and hosting.

Then, you ask yourself, what’s the next step? Then you take it.

You write a business plan. You start running every other day. You sketch ideas for your website homepage.

Rinse. Repeat.

Everyday, you wake up and you ask yourself, what’s the next step? Then you take it.

What’s the catch? There’s no catch. You just have to really want it. There’s no half-ass way to obtain anything worth having. You just wake up and you start doing. You don’t make excuses; you don’t spend a lot of time wondering what the first step is. Don’t worry if you jump into the middle first – you’ll find your way to the beginning quickly.

This is how I started my business, launched my website, became great at my job, got into racing shape, and began dating again. I haven’t done it perfectly, but luckily no one is grading me. And if I had waited to do it perfectly, it wouldn’t have gotten done.

The most important thing is to make sure that your Why is strong enough. Why do you want to start a business, lose weight or start a website? If your reasons are flimsy, your results will be too. If you want to start a business because your buddy is, that’s not a good reason. But if you want to start a business because you believe you have a great product or service the world needs, then that’s something to hold on to. If you want to lose weight because your boyfriend or girlfriend said you were fat, you’ll probably stay the same. But if you want to lose weight because you’ve decided it’s high time you got healthy, then you’ll probably make it.

The reason your Why needs to be strong is because there will be days when your resolve will fail you, when you wake up and say, f*ck the next step, let’s sleep in. You have to keep going, one foot in front of the other.

Some days you may feel like it’s too much, there’s too much to do, too many steps before you get where you want to be. That’s OK. You just have to take one step. Not two, not tomorrow or in a month, but one step today.

One day, you’ll look up and you’ll be amazed at how far you’ve come. One step at a time.

Optimize Your Space for Maximum Productivity – And Happiness

Thursday, May 1st, 2008

I made a big move this weekend, in the physical sense, as well as less literally. I moved to a new apartment in a new part of town, and it’s as if I’ve officially started a new phase in my life.

I don’t know if it’s my age, or the situation I found myself in, but I never really could find an apartment that I liked and that I could also afford. Plus, I was living with someone, so compromises had to be made (this place was closer to his work, that place was cheap enough for our budget, etc.). When we split, I had to find a place quick. The place I took was too expensive for my budget, so I downgraded severely as I tried to reign in my spending and get back on my feet financially after losing my job, my car, my dual income living situation and getting sober.

It took me a year. Soon after I celebrated my one-year anniversary last month, I signed a one-year lease on a condo on North Padre Island (the beach!). The past two weeks have been downright unbearable as I waited and waited for moving day to come. And tonight, going back to the old apartment I had come to disdain so much to do the final cleaning, time crept so slowly I thought it would stand still. Finally, I drove off, and immediately called a friend to announce I was leaving the old apartment for the last time. Hallelujah!

I guess the point I’m trying to make in a roundabout way is how our surroundings affect us. I took my previous apartment because it was cheap. That was the only reason. I figured for the price I could stand just about anything. Not so. I grew to dislike it so much that I never wanted to be there. Even when I needed to do work or read, I would go somewhere else to do it. I’m not sure exactly what it was – it could’ve been the grey carpet, or the circa-1978 fixtures, or the unrespectable neighbors. It could’ve been merely what it represented to me – a time in my life where frugality was the biggest necessity, an era of character-building hardship.

Even only half-way unpacked, I love spending time in my new home so much, I look forward to returning to it all day, unlike my previous apartment, which I dreaded going home to. For the first time in my life, everything seems like it belongs. The furniture belongs, the paintings belong, and the towels match. I belong. I guess it feels like my space, my own home. It’s a wonderful feeling.

As I move my company into a new area – office optimization – how your space affects you is something that I will be focusing on. Certain colors soothe (blue), while others energize (orange). There is an optimal set-up to achieve maximum productivity in every space. As I move into my new apartment, I’m trying to achieve this with my own space.

It’s about more than just achieving maximum productivity though. It’s about being able to enjoy the space that you’re working in. One of the coolest office set-ups I’ve ever seen is at Pixar, and Microsoft Research has some pretty cool ones too. My offices at work are painted in two shades of green – bright grass green and cool pastel green. It’s energizing and somehow always makes it feel fresh in there.

The best offices, in my opinion, are wireless and paperless. Why not set up Wi-Fi and give everybody laptops? Make spaces that go beyond traditional cubicles and desks. I had the opportunity to redesign a previous company’s space, and that was exactly what I lobbied for. Instead of desks, there were tables and comfortable sofa chairs. Instead of a separate office for every employee, the rooms were separated by function. There was a meeting room, a brainstorming room, a library/”quiet” room, a multimedia room, and a break room. Each one had a different tone to match its function. The brainstorming room was looser, had brighter colors and rearrangable furniture. The library had bean bags and sofas and dimmer lights to suggest quiet; the multimedia room had large glass tables for projects and plenty of direct light.

When your environment is inviting, it will be hard to get people to leave it, kind of like my new apartment and me. When the environment is functional, things will get done. When the environment is optimized, things will get done faster. Faster, productive employees who want to be at the office? Sounds good to me.

Check out real people’s cool home offices [hat tip: Lifehacker.com].